Designing Efficiency Programs to Serve Your Customers

Learn how to design an energy program that achieves your utility’s strategic goals while serving your customer base. Integrate Design Thinking exercises and other program planning tools to generate ideas and insights to inform program design. Effectively engage your customers with behavioral and marketing strategies.

Staff from small, medium, and large public power utilities that want to start an energy efficiency program, already manage energy efficiency programs but want to scale them up, are interested in various aspects of energy efficiency, or want to earn a professional credential.

No prerequisites; no advance preparation.

Topic 1: Market assessment — identifying customer barriers and motivations and using market research techniques to inform program design

Topic 2: Program design — selecting a program approach to match utility and customer goals and resources to overcome customer barriers

Topic 3: Cost-effective programs for different customer classes — prescriptive and custom rebates, upstream programs, financing, etc.

Topic 4 Design Thinking exercises to generate ideas and insights to inform program design

Topic 5 Behavioral science insights and marketing techniques to effectively engage customers

Delegates who attend and complete the course would be issued a Certificate of Completion by Camaval International.

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